I haven't checked Google Analytics for years for my Elizabeth Cage website. Which is pretty remiss of me. Clearly I don't practice what I preach when it comes to marketing and promotion. Anyway, I'm reviewing the future for Elizabeth Cage - so thought I should see if the website is worth continuing. I started it in February 2007, a long time before the blog.
To my astonishment, my website gets an average of 4000 hits a month, with most visitors heading for the Reviews, Extracts and Books pages. That's 48,000 hits a year. I've really no idea if this is good, bad or indifferent, as it's not something writers generally discuss. When I started out, it was more like 10 hits a month, so clearly that's an improvement! However, this does not translate into book sales.
By comparison, my blog, which is considerably younger, having started it 18 months ago, gets around 700 visits a month.
I'm undecided about the future. Should I stay or should I go? I'm about to bring out a new collection of stories for adults - dark, twisted tales, but not erotica, so a bit of a change for me.
I'm also planning a foray into You Tube.....more new territory.
A further evaluation of where I'm going is likely to take place next February.
So, what are your writing plans, and do your website hits translate into book sales? I'd love to hear from other writers on this topic.